Current:Home > InvestChipotle and Sweetgreen's short-lived beef over a chicken burrito bowl gets resolved -InvestPioneer
Chipotle and Sweetgreen's short-lived beef over a chicken burrito bowl gets resolved
View
Date:2025-04-15 13:08:08
Sweetgreen, it seems, has turned down the the heat brought on by Chipotle Mexican Grill, Inc.'s chicken burrito bowl lawsuit.
The salad chain told NPR it decided to rename its new chipotle chicken menu item, following its fellow fast casual restaurant's legal challenge over the previously named "Chipotle Chicken Burrito Bowl."
"In order to focus on the business and continue serving our guests without distraction, we have decided to rename our bowl to the Chicken + Chipotle Pepper Bowl as part of a tentative agreement to resolve the lawsuit," a spokeswoman for Sweetgreen said in a statement to NPR. "Our mission is to bring customers healthy, elevated and craveable menu items that make you feel good. We are looking forward to putting this lawsuit behind us as we continue to connect more people to real food."
In its complaint filed Tuesday, Chipotle had originally accused Sweetgreen of trademark infringement, trademark dilution and deceptive trade practice. The burrito chain claimed that Sweetgreen attempted to profit off Chipotle's near-identical, directly competitive and well-known product.
The salad chain launched its new menu item in late March as part of the company's expansion beyond green salads and warm grain bowls.
Among Chipotle's complaints were that Sweetgreen's menu item features similar ingredients to its own, and that Sweetgreen makes "prominent use "of the famous Chipotle trademark in various marketing channels, as well as a font "near identical to Chipotle's stylized logo." The lawsuit also claimed Sweetgreen's advertisements feature "a background that is nearly identical to Chipotle's trademarked" Adobo Red color — all with the goal of creating a false association with Chipotle.
Social media accounts associated with Sweetgreen appeared to acknowledge customers' close association between the two companies. In response to a comment on Instagram saying "Chipotle who?!" to Sweetgreen's announcement of the new menu item, the restaurant said, "you said it, not us," and included an emoji meant to indicate "zipped lips," the lawsuit alleges.
veryGood! (12762)
Related
- 2 killed, 3 injured in shooting at makeshift club in Houston
- When people are less important than beaches: Puerto Rican artists at the Whitney
- When the creek does rise, can music survive?
- Whether gas prices are up or down, don't blame or thank the president
- New Zealand official reverses visa refusal for US conservative influencer Candace Owens
- Who is Just Stop Oil, the group that threw soup on Van Gogh's painting?
- 3 tribes dealing with the toll of climate change get $75 million to relocate
- Strong thunderstorms and tornadoes are moving through parts of the South
- 'We're reborn!' Gazans express joy at returning home to north
- Why Priyanka Chopra Jonas Is Considering This Alternate Career Path
Ranking
- Federal hiring is about to get the Trump treatment
- Proof Priyanka Chopra Is the Embodiment of the Jonas Brothers' Song “Burning Up”
- Shutting an agency managing sprawl might have put more people in Hurricane Ian's way
- Developing nations suffering from climate change will demand financial help
- The FBI should have done more to collect intelligence before the Capitol riot, watchdog finds
- Is Daisy Jones & The Six Getting a Season 2? Suki Waterhouse Says…
- Attention, #BookTok, Jessica Chastain Clarifies Her Comment on “Not Doing” Evelyn Hugo Movie
- Kylie Jenner Reveals If She's Open to Having More Kids
Recommendation
North Carolina trustees approve Bill Belichick’s deal ahead of introductory news conference
'Steam loops' under many cities could be a climate change solution
Greenhouse gases reach a new record as nations fall behind on climate pledges
Dozens died trying to cross this fence into Europe in June. This man survived
Jamie Foxx gets stitches after a glass is thrown at him during dinner in Beverly Hills
A proposed lithium mine presents a climate versus environment conflict
Nicole weakens to a tropical storm after reaching Florida's east coast
How Rising Seas Turned A Would-be Farmer Into A Climate Migrant