Current:Home > Invest'I know how to do math': New Red Lobster CEO says endless shrimp deal is not coming back -InvestPioneer
'I know how to do math': New Red Lobster CEO says endless shrimp deal is not coming back
View
Date:2025-04-13 07:50:20
Shrimp lovers will notice a key item missing from Red Lobster's new menu.
In an interview with TODAY that aired Monday, CEO Damola Adamolekun announced that the seafood chain's revamped menu will include nine new items from a lobster bisque to bacon-wrapped sea scallops. However, he confirmed that the $20 endless shrimp deal has ended permanently.
"Relevant, compelling and exciting is what we want Red Lobster to be for the future, and so we’re working on that now," Adamolekun told TODAY.
Last year the seafood chain made all-you-can-eat shrimp a permanent menu item after two decades of offering it for a limited time. The decision, made by former Red Lobster CEO Paul Kenny, cost $11 million and saddled the company "with burdensome supply obligations" subsequent CEO Jonathan Tibus said in a May bankruptcy filing.
While teasing the possibility of the controversial item's return, current CEO Adamolekun decided against it, explaining that it's "because I know how to do math."
What are the new items?
Red Lobster's revamped menu includes nine new items, which have not all been revealed, Adamolekun said.
He teased following nine items:
- Hush puppies
- Bacon-wrapped sea scallops
- Lobster bisque
- Lobster pappardelle pasta
- Grilled mahi
- Parmesan-crusted chicken
"I expect a stampede into our restaurants because we’re bringing back the hush puppies," Adamolekun said, referring the item discontinued in recent years. "I stopped going to Red Lobster because they stopped the hush puppies. Since I was in college I love the hush puppies. I’m glad they’re back."
What has Red Lobster CEO previously said about ‘endless shrimp’?
Adamolekun has "always felt dubious" about the seafood chain’s decision to offer a $20 endless shrimp deal to its customers, sharing in an October interview with CNN that shrimp was a “very expensive product to give away endlessly.”
Red Lobster decided to make the deal a permanent offering last year, nearly 20 years after they only served it seasonally and for a limited time. The decision, according to Adamolekun, caused “chaos” at locations nationwide.
"You stress out the kitchen. You stress out the servers. You stress out the host. People can’t get a table," Adamolekun told CNN.
Adamolekun said in October he would consider bringing the deal back but made no promises, citing profit concerns.
“I never want to say never, but certainly not the way that it was done," he added. "We won’t have it in a way that’s losing money in that fashion and isn’t managed."
Who is the new CEO of Red Lobster
Damola Adamolekun was brought on to be the new Red Lobster CEO in August.
The Nigeria native joins the company after previous corporate experience as P.F. Chang’s CEO and Chief Strategy Officer, as well as partner at the New York investment firm Paulson & Co.
Contributing: Jonathan Limehouse and Amaris Encinas
veryGood! (15)
Related
- Alex Murdaugh’s murder appeal cites biased clerk and prejudicial evidence
- Nebraska lawmaker behind school choice law targets the process that could repeal it
- Taylor Swift and the Grammys: Singer could make history this weekend
- Donations pour in to replace destroyed Jackie Robinson statue on his 105th birthday
- Intellectuals vs. The Internet
- New Mexico officers won't face charges in fatal shooting at wrong address
- Revenge porn bill backed by former candidate Susanna Gibson advances
- Idaho ruling helps clear the way for a controversial University of Phoenix acquisition
- Pressure on a veteran and senator shows what’s next for those who oppose Trump
- Former NBA All-Star Marc Gasol officially announces retirement from basketball
Ranking
- Federal appeals court upholds $14.25 million fine against Exxon for pollution in Texas
- Alec Baldwin pleads not guilty to refiled manslaughter charge in Rust shooting
- Pig café in Japan drawing dozens of curious diners who want to snuggle with swine
- Pearl Jam throws a listening party for their new album that Eddie Vedder calls ‘our best work’
- Rolling Loud 2024: Lineup, how to stream the world's largest hip hop music festival
- Massachusetts turns recreational plex into shelter for homeless families, including migrants
- A rescue 'for the books': New Hampshire woman caught in garbage truck compactor survives
- Georgia governor signs bill that would define antisemitism in state law
Recommendation
McConnell absent from Senate on Thursday as he recovers from fall in Capitol
New Mexico House advances plan to boost annual state spending by 6.5%
A court rejected Elon Musk’s $55.8B pay package. What is he worth to Tesla?
Noem looking to further bolster Texas security efforts at US-Mexico border
Who are the most valuable sports franchises? Forbes releases new list of top 50 teams
Earthquakes raise alert for Hawaii’s Kilauea volcano. But any eruption is unlikely to threaten homes
USC, UCLA, ACC highlight disappointments in men's college basketball this season
Alec Baldwin pleads not guilty to involuntary manslaughter charge in fatal film set shooting